PUMA PUMA by PUMA
Season_ AW22
Project Type_ Totally New / New Upper
Product design_ Hyon Park
Colour and material_ Hyon Park
Product management_ Tetiana Didenko, Veronica de Gongora
Product development_ Ba Linh Chu, Beate Kuester
Apparel Design_ Benjamin Lamprey
Creative Direction_ Erman Aykurt
PUMA by PUMA is a mashup of our past and present, drawing on the finest moments in our brand's history to celebrate our archive and our future. Product designs take inspiration from PUMA's football legacy, transforming the classic King boot into a unisex collection for the kings and queens today.
PUMA by PUMA started from the idea of taking our current PUMA collections and collaborating with our past self. Since PUMA has lots of great archive pieces, it was simply fun and cool combining them with the latest silhouettes to see what our future could look like.
